TINY FISH CO. BRAND IDENTITY
Role: Co-Creative Director, Project Manager, Illustrator, Designer, Website builder
Agency: Rebellious
Co-Creative Director: Cailin W. Carlile
Co-Creative Director: Cailin W. Carlile
Chef Sara Hauman’s unique tinned sea treat recipes are made with exclusive and unexpected varieties of seafood, sustainably sourced from the cool waters of the Pacific Northwest!
Check out the tinned goodies here! Note: The website was rebuilt in 2022 so it will look different from my work presented here.
Check out the tinned goodies here! Note: The website was rebuilt in 2022 so it will look different from my work presented here.
The brand evokes the spirit of the Pacific Northwest and outdoor adventures. It is shown in a cartoony representation of bears, raccoons, fish, and other fun friends. The identity evokes the nostalgia of Spongebob and the imagery of Japanese mascots.
The brand included a robust series of illustrations to wrap around each box. Even the insides of the tin boxes feature a peek into the world of Tiny Fish. Each one of the tinned fish boxes has the same base elements as the next but with different characters going about their everyday lives. When the tin is removed from the box, you can peer inside to see what the characters are up to in their little world. Every type of tinned fish comes with a pun question that reveals the answer once opened.
We also helped Tiny Fish Co. create a line of fun merch to go with the rest of the products. I wanted the illustrations on the merch to have the same silly feel as the other assets. The website has been since updated, so it will not reflect my previous work at this time. Please watch the video above if you would like to see my work!
